‘Formation’ music video, Beyoncé 2016 Representation

We will watch the video;

https://www.youtube.com/watch?v=WDZJPJV__bQ

•  I would like you to answer the following 6 questions please in your exercise books.
• Extend on your answers and ensure you use Media Language - your media booklets will assist you with this.

All to be completed for next Monday 5th February please

• Formation was first performed and released the day before the American Superbowl 2016.
• The Superbowl is one of the most-watched American television programs in history with an average audience of 114.4 million viewers

1. To what extent was the ‘Formation’ video designed, was it to promote a political/cultural agenda?....

2. Or was the video created to generate publicity and make money?

3. Which images/ sequences have been selected to construct her on-screen persona? E.g her representation as a person of strength and power?

4. Which images /sequences have been constructed to sell records and gain fans, rather than offer any meaningful insight into her personality/ beliefs?

Consider how media representations convey values, attitudes and beliefs about the world

5. Does the representation of Beyoncé in the video reinforce and possibly condone the objectification of women? Explain and give examples. E.g the dance sections where she wears short/tight or revealing outfits as well as some of the sexualised lyrics.

6. Discuss the video in terms of the Bell Hooks – Feminist Theory.