Following on from your homework of analysing the Big Issue - representation we are looking at historical magazines.
• ALL EXERCISE Books in the wooden cupboard in corner by Michael.
Today & tomorrow you will all be analysing three magazines under the theme of representation.
The magazines are Vogue, Woman & Woman's Realm.
Please watch the video links as this will assist when you are writing your notes/ analysis.
Historical magazines
Women’s magazines became very popular in the post-war period and, in the 1960s, sales of
women’s magazines reached 12 million copies per week.
While this was a period of great change
and increased independence for women, many magazines and adverts continued to perpetuate
narrow and stereotypical ideas about gender.
The representations in women’s magazines should
be analysed in relation to:
• the genre (and ideologies of consumerism driven by the need to ‘deliver’ readers to advertisers)
• the social, cultural and historical context (the feminist movement in particular)
This short video about the history of Vogue provides some useful context for all of the women’s
magazines:
http://www.vogue.co.uk/video/inside-british-vogue-a-brief-history-of-100-years/
• 1960s – cultural change, swinging 60s
• 70s-80s – second wave feminism – women ‘having it all’
• You must complete all three sheets and make use of the suggestions buttons for added depth into your chosen pages.
Please indicate all pages you analysed clearly.
Ten mins per advert page - 6 x 10 = 1 hour.
This will take one hour.
Sheet 1: Advertising in Vogue:
http://resource.download.wjec.co.uk.s3.amazonaws.com/vtc/2016-17/16-17_1-32/_eng/unit3/3b-advertising-in-vogue.html
Sheet 2: Advertising in Woman
http://resource.download.wjec.co.uk.s3.amazonaws.com/vtc/2016-17/16-17_1-32/_eng/unit3/3c-advertising-in-woman.html
Sheet 3: Advertising in Woman’s Realm
http://resource.download.wjec.co.uk.s3-eu-west-1.amazonaws.com/vtc/2016-17/16-17_1-32/_eng/unit3/3d-advertising-in-womans-realm.html
On completion of the above you will have 30 minutes to begin the following Theoretical Approaches 1 activity, covering stereotyping in historical magazines’ resource includes
an activity where you will apply ideas from Hall and Gauntlett to key examples from your set
magazine.
Hints and extension tasks to be completed please in your exercise books.
You must complete in Tuesday's lesson.
http://resource.download.wjec.co.uk.s3.amazonaws.com/vtc/2016-17/16-17_1-32/_eng/unit3/3e-theoretical-approaches-stereotyping.html
Updated checklist below:
WIDER READING
- EDUQAS Specification
- Sample Assessment
- Component 1 Fact Sheets
- Media.Edusite
- Freedom Of Speech - Article 19
- Music Video Standards Code
- Audience Profiler
- Radio Audience Figures
- OFCOM - Broadcasting regulator
- Video Game Standards
- Press Standards
- British Board Film Classification
- Advertising Standards Authority
- Media Guardian Sign Up
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