Unit 1: Selling Images – Advertising, Marketing and Music Video
Focus areas: Media language Representation Audiences Media contexts
Audio Visual Advert : Watch three times:
https://www.youtube.com/watch?v=Uiy3dkTwPcQ
Fact sheet:
http://resource.download.wjec.co.uk.s3.amazonaws.com/vtc/2016-17/16-17_1-29/eng/Water_aid.pdf
Interesting analysis - watch and listen to the teacher carefully.
https://www.youtube.com/watch?v=IisyHvdX7r0
Questions to answer please:
1. How are audiences positioned by the representations in the WaterAid advertisement you have studied. (Claudia's Song)
In your answer you must:
• consider how the representations construct versions of reality
• consider the similarities and differences in how audiences are positioned by the
representations
• make judgements and draw conclusions about how far the representations relate
to relevant media contexts.
[15 marks]
I expect two sides A4 please
WIDER READING
- EDUQAS Specification
- Sample Assessment
- Component 1 Fact Sheets
- Media.Edusite
- Freedom Of Speech - Article 19
- Music Video Standards Code
- Audience Profiler
- Radio Audience Figures
- OFCOM - Broadcasting regulator
- Video Game Standards
- Press Standards
- British Board Film Classification
- Advertising Standards Authority
- Media Guardian Sign Up
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