Straight
Outta Compton
Questions on Marketing Regulation
1. How are audiences encouraged to align with
hip-hop artists in the trailer?
2. The names of actors or directors are
absent from the trailer and instead replaced with the real names of some of the
members of N.W.A. What is the effect of this?
Why has it been done?
Why has it been done?
3. Where have you seen the Straight Outta
Compton film logo before? Why have they used this format?
4. What does the BBFC do?
5. What does MPAA do?
6. Look at the BBFC Classification guidelines in
the shared drive? What rating would you give Straight Outta Compton?
7. Watch the trailers on the BBFC website and
rate them accordingly
8. If a film is given a 15 certificate, why is
it better for the producers than an 18 certificate?
9. Why do you think the film was banned in
Malaysia but given an age rating of 11 in Sweden?
10. Consider how film/film marketing is
circulated and distributed:
11. Where and how is film/film marketing most
likely to be consumed by audiences?
12. How has this consumption changed/been
impacted by the ubiquity of the internet, including YouTube and smartphones?
13. Are audiences now more likely to seek out,
for example, new trailers online as active consumers?
14. How does this impact the relationship between
audience and product?
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