Monday 27 November 2017

Straight Outta Compton - Questions on Marketing Regulation

Straight Outta Compton

Questions on Marketing Regulation

1. How are audiences encouraged to align with hip-hop artists in the trailer?

2. The names of actors or directors are absent from the trailer and instead replaced with the real names of some of the members of N.W.A. What is the effect of this?
Why has it been done?

3. Where have you seen the Straight Outta Compton film logo before? Why have they used this format?


4. What does the BBFC do?


5. What does MPAA do?


6. Look at the BBFC Classification guidelines in the shared drive? What rating would you give Straight Outta Compton?


7. Watch the trailers on the BBFC website and rate them accordingly


8. If a film is given a 15 certificate, why is it better for the producers than an 18 certificate?


9. Why do you think the film was banned in Malaysia but given an age rating of 11 in Sweden?


10. Consider how film/film marketing is circulated and distributed:


11. Where and how is film/film marketing most likely to be consumed by audiences?


12. How has this consumption changed/been impacted by the ubiquity of the internet, including YouTube and smartphones?

13. Are audiences now more likely to seek out, for example, new trailers online as active consumers?

14. How does this impact the relationship between audience and product?




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