Goodwin and Riptide.

We can look at the key principles of Goodwin's theory and how they apply to Riptide:
1) The relationship between lyrics and visuals.
2) There is a relationship between music and visuals. (The tone and atmosphere of the visual reflects that of the music).
 ( Illustrate, amplify and disjuncture)
Illustrate – Music videos can use a set of images to illustrate the meaning of lyrics and genre. Amplify- The meanings of the song are added to by the visuals. The visual aspects add an extra layer of meaning.
Disjuncture- This is where the meaning of the song is completely ignored.
3) Music videos demonstrate genre characteristics.
4) The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work.
5) There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body.
6. There are often intertextual reference.


Music videos are normally catergorised as:


performance based ( watching the artist perform )
Narrative based showing a story
or Concept ( try peter Gabriele sledgehammer)




which way would you argue for Riptide