Water Aid Audio Visual Advert - discussion - analysis homework

After watching the Water Aid TV Advert from 2016 three times discuss in groups/ whole class in terms of media language, representation and audience.

Take lots of notes and now you are to show your understanding and use of media language as you analyse the TV Advert in more detail.

https://www.youtube.com/watch?v=q3VSFZr_Mfo

You may take stills of the advert to analyse and make written comments. 
Further areas to discuss in notebooks from our lesson.

Areas to discuss

Media Language:

• Cultural Context - diegetic - non diegetic sound - voiceover
• Consider Genre
• Codes & Conventions of a TV advert - media language - meaning- connotations/ denotations.
• Semiotics - signs and symbols - use of camera angles - reasons behind them.
• Connotations of text, video, stills.

Representation:

• Social Context - stereotypical victim?
• Through process and selection: dress code, colour, shot type, protaganist
• Theoretical perspective: dry, dusty environment, struggles, solutions, role models

Audience:

• Social/ cultural context
• Target audience
• Audience demographic

TIDE PRINT ADVERT - FOCUS AREAS. Component 1 section A. Media Products, Industries and Audience

TIDE ADVERT- Changing social trends following World War II

TIDE ADVERT - IN CONTEXT

Tide advertisement ( print based) - Component 1 Section A (Dougan/McDonald)

This is a print based advertisement for 'Tide' washing powder will help us explore some key issues around audience, representation, codes and conventions and both historical and social context for media texts.

We will also look at some key media  language

Use the following file to type up the discussion we have in class. 
 (shared, subjects, media and film, AS media 17-19.) 

We will use this as one of our first blog posts.

Denotation - Connotation - Adele/Lamar

COMPONENT 1, SECTION A SET PRODUCTS RESOURCE BOOKLET

WELCOME TO MEDIA STUDIES

 Welcome Media students....

Looking at the breakdown of the Components for your course in your welcome pack, the main aspects which we will need to get our heads round are:

• Media language (visual)  and representation
• Media industries and audiences
• television in the global age (and what a global age looks like?)
• notions of mainstream and alternative media
• and media in the online age.

You may not realise but you are living, experiencing, influencing, being influenced by, consuming and contributing to all of these key areas all the time.

If we look at the clip we can see a fairly ground breaking piece of media which will give us an opportunities to look at many of these points:

Decoded

We will look at the clip again,  while its playing just make some notes on  how you this advertisement campaign links to the following headings :

• visual language and representation:
• industry and audience
• global age
• alternative media
• on line age

You may want to consider:

What was the aim of the campaign?
Who where the institutions behind it, which ones would have been involved?
How was the artist and Bing represented? How was this achieved? Who would have been the TA? How where they engaged? How did TA interact with the campaign? how many platforms could you identify? what was the impact do you think for both Bing and the artist?
How successful do you think it was? .....discuss


Task:
Using the notes your group made and the additional information you got from other groups your task before next lesson is to create a response to the following title:

 'Jay-z's advertisement campaign for his autobiography 'decoded' is probably one of the best examples of a multi media, cross platform, globalised campaign we have seen because.....!'

Year one overview

http://www.illuminatepublishing.com/samples/WJEC_Eduqas_AS_MediaStudies_Sample_chapter_1_v3.pdf

Media Resources - staff

http://www.eduqas.co.uk/qualifications/media-studies/as-a-level/

Pages 13-16